Thursday, July 30, 2020

How Medical Representatives Are Visiting Doctors in Corona Times

One may expect that visits from pharmaceuticals, a medical representative would stop visiting doctors during the Covid-19 pandemic, given that hospitals and facilities have to a great extent shut down in-person non-emergency services. But for reasons unknown, sales rep visits haven't stopped. They've only moved online.
As indicated by a survey directed a month ago by a health care consultancy company informed that almost 80% of doctors said they might want some level of contact with pharmaceutical representatives during the pandemic. Fourteen percent of doctors said they needed more effort from pharma compared with before the pandemic started. Why this need for medical representative visits in this health crisis?

Doctors in the top 3 derma franchise in India might need to find out about certain drugs which are safe for patients that have Covid-19. Or on the other hand, they may be attempting to make sure about their supply of free examples for low-salary patients. However, there could be another, more troubling explanation for this trend: kinship.

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