Which Pharma Franchise Company to Choose For Franchise Marketing?

The pharma franchise business is very competitive and at the same time very rewarding. Selecting a suitable derma PCD franchise to partner with requires some groundwork and developing understanding of the business. Any wrong move in selecting the correct partner and you will be stuck with sub-standard products that never go off your shelves.

Here is a check list of items that you need to tick before you zero in on a derma franchise company in India:

1. Company Profile: The pharma franchise company that you pick has a reputation to protect and a brand to cherish. You must collect all necessary information about the company – like years of operations, promoters, presence and position in market, product portfolio. Get the feedback from other franchisees and trade partners, if possible, and based on this make your decision. Always check for the important documents like Drug license number, US FDA approval number, GST, PAN, Incorporation certificate, etc. to establish their bonafides.
2. Product Catalog: The product catalog must be very specific and cover all possible options in the portfolio, so always check all the products they offer. Product catalog must be compared with the catalogs of other service providers to see what products we are not producing and why. If the product in question is not in much demand then it is better for you, otherwise, select the alternate provider for their superior product catalog. This will ensure that your products are never stocked for too long and there is always a continuous demand for them.
3. Customer Support: You are not only a partner for the franchise owner but also a customer of their brand. The customer support related to franchise issues, say packaging, orders, deliveries, payment, account settlement and many more need to be transparent and prompt.
4. Brand Presence: The franchise model is built on the premise that a brand is an intangible asset that can be transferred from one person to other. If you want to associate with a brand that has no reputation or negative reputation then, then most likely your business will doom the moment you even considered it. A strong brand is built over years with hard work and sustained values.
5. Exclusive Rights: Though skin care pharma products are in demand in all geographies, more in some than in others due to environmental conditions. If your dermatology company franchise gives you exclusive and monopoly rights over your allotted territory then you will never have to face competition at least for the same brand, and you can always handle the competition from other brands with your superior product and marketing skills.

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